We are building this summer.

Maybe it's time for a vacation, but it is also a period to make important decisions.

Summer is upon us, and the well-deserved vacation is near. It's natural to let thoughts of relaxation take center stage, but amidst the summer vibes, it's crucial to remember that the web3 ecosystem is brimming with opportunities. Now is the time to make important decisions that will yield returns in the future.

I've previously emphasized the significance of Twitter and personal branding within the web3 landscape. Twitter serves as an invaluable platform for everyday interactions, allowing you to establish your brand and position yourself in the market. Think of it as a medium for micro-blogging, where your content's value endures over time.

So, in the current web3 landscape, I see three distinct groups of active individuals who possess immense potential when they act wisely:

Artists:

Before showcasing your work on a marketplace, building a strong personal brand is essential. While having exceptional art is mandatory, potential buyers also want to know the story behind the artist. By becoming an integral part of the community, you instill trust and establish a connection that drives their belief in your craft.

Project Founders:

While having a great project is important, we must acknowledge the skepticism that has arisen due to past rug pulls and false promises that have cost many of us a lot of money. Investors and participants are now more discerning, seeking authenticity and transparency. They are aware that every journey is hard, and they are ready to accompany you on it. But before they mint something of yours, they want to know who you really are.

Service Providers:

Web3 welcomes a diverse range of professionals, including consultants, managers, experts, gurus, and content creators. But when you approach someone as a point of authority and ask for compensation, people just ignore you. Nobody trusts your follower numbers or blunt statements about your expertise. They don't want you to tell them about it; they want you to demonstrate it. And you can't do that as an occasional poster. You need to live every day with the community and share common struggles with it.

Have a fantastic Sunday!